{"id":7480,"date":"2026-11-09T10:50:14","date_gmt":"2026-11-09T15:50:14","guid":{"rendered":"https:\/\/canasanta.ca\/?p=7480"},"modified":"2026-11-09T10:50:14","modified_gmt":"2026-11-09T15:50:14","slug":"disney-adobe-ia-modelos-cine-parques-espn","status":"publish","type":"post","link":"https:\/\/canasanta.ca\/en\/ciencia\/tecnologia\/disney-adobe-ia-modelos-cine-parques-espn\/","title":{"rendered":"DISNEY AND ADOBE TO DEVELOP AI FOR FILM"},"content":{"rendered":"

El entretenimiento se prepara para incorporar inteligencia artificial dise\u00f1ada espec\u00edficamente para sus propias historias, personajes y archivos. Disney<\/strong> y Adobe<\/strong> anunciaron este lunes 9 de noviembre un acuerdo plurianual para desarrollar modelos generativos personalizados que puedan utilizarse en parques tem\u00e1ticos, estudios cinematogr\u00e1ficos y contenidos deportivos. La iniciativa no consiste en lanzar un asistente abierto al p\u00fablico, sino en crear herramientas privadas para procesos de producci\u00f3n y desarrollo.<\/p>\n

El convenio contempla el uso de Adobe Firefly Foundry<\/em>, una plataforma con la que las empresas pueden desarrollar modelos adaptados a sus necesidades. Seg\u00fan la informaci\u00f3n difundida por Reuters, los sistemas se entrenar\u00e1n con propiedades intelectuales de Disney y estar\u00e1n destinados a generar materiales aptos para integrarse en los flujos profesionales de la compa\u00f1\u00eda. La precisi\u00f3n de esos resultados, sus costes y el alcance de su despliegue todav\u00eda deber\u00e1n evaluarse en la pr\u00e1ctica.<\/p>\n

LA IA ENTRA EN LOS PARQUES<\/h2>\n

Uno de los primeros escenarios ser\u00e1 Disney Experiences<\/strong>, la divisi\u00f3n responsable de parques, complejos tur\u00edsticos y cruceros. All\u00ed, la tecnolog\u00eda se utilizar\u00e1 inicialmente para acelerar el desarrollo de proyectos. En lugar de sustituir autom\u00e1ticamente la creaci\u00f3n humana, la propuesta apunta a reducir el tiempo necesario para explorar alternativas visuales, probar conceptos y preparar materiales de trabajo.<\/p>\n

El acuerdo tambi\u00e9n contempla actividades de StudioLAB<\/strong>, el espacio de innovaci\u00f3n de Walt Disney Studios. La generaci\u00f3n de im\u00e1genes y otros recursos mediante modelos entrenados para un cat\u00e1logo concreto puede ofrecer mayor coherencia estil\u00edstica que los sistemas generales. Sin embargo, esa ventaja potencial no demuestra por s\u00ed misma que la tecnolog\u00eda est\u00e9 lista para reemplazar los procesos de animaci\u00f3n, dise\u00f1o o realizaci\u00f3n audiovisual.<\/p>\n

EL ARCHIVO DE ESPN<\/h2>\n

En el negocio deportivo, Adobe colaborar\u00e1 con ESPN<\/strong> para desarrollar herramientas que mejoren la interacci\u00f3n con los aficionados y faciliten nuevas formas de acceder al archivo de contenidos. La noticia no especifica que se vaya a entregar a una inteligencia artificial el control editorial de la cadena, ni anuncia un calendario de lanzamiento para cada aplicaci\u00f3n.<\/p>\n

\"Pantalla
Imagen contextual de edici\u00f3n audiovisual. Fotograf\u00eda: Peter Stumpf \/ Unsplash.<\/figcaption><\/figure>\n

El componente m\u00e1s significativo del pacto es la decisi\u00f3n de construir modelos privados alrededor de un universo de propiedad intelectual protegido. En los servicios de inteligencia artificial de uso general, las empresas suelen depender de modelos desarrollados para m\u00faltiples clientes. Un sistema especializado, en cambio, puede incorporar restricciones de marca, referencias visuales y procedimientos internos definidos por su propietario.<\/p>\n

MODELOS PRIVADOS Y DERECHOS<\/h2>\n

Este enfoque tambi\u00e9n plantea preguntas importantes. \u00bfQu\u00e9 obras podr\u00e1n emplearse para entrenar cada modelo? \u00bfC\u00f3mo se identificar\u00e1n los materiales generados artificialmente? \u00bfQui\u00e9n supervisar\u00e1 los resultados antes de incorporarlos a un producto comercial? El anuncio conocido hasta ahora no resuelve p\u00fablicamente todos esos interrogantes. Tampoco permite concluir que los nuevos sistemas funcionar\u00e1n sin intervenci\u00f3n humana.<\/p>\n

Para Adobe, la alianza supone una oportunidad de ampliar su presencia m\u00e1s all\u00e1 de las herramientas tradicionales de edici\u00f3n. Para Disney, representa una v\u00eda para experimentar con automatizaci\u00f3n sin depender exclusivamente de plataformas externas que producen contenido para cualquier usuario. La relaci\u00f3n comercial entre ambas compa\u00f1\u00edas adquiere as\u00ed una dimensi\u00f3n estrat\u00e9gica, aunque no se comunicaron en la informaci\u00f3n consultada cifras econ\u00f3micas del contrato.<\/p>\n

UN CAMBIO QUE TODAV\u00cdA DEBE PROBARSE<\/h2>\n

El inter\u00e9s de las grandes productoras por los modelos generativos convive con debates laborales, creativos y jur\u00eddicos sobre la utilizaci\u00f3n de obras protegidas y la participaci\u00f3n de artistas. La existencia de un modelo privado no elimina esas tensiones. Su efecto depender\u00e1 de las condiciones de entrenamiento, de las licencias aplicables y de las decisiones que adopten las empresas respecto de sus trabajadores y colaboradores.<\/p>\n

Por ahora, el hecho confirmado es el acuerdo plurianual y las \u00e1reas iniciales de colaboraci\u00f3n. No hay pruebas p\u00fablicas suficientes para afirmar que una pel\u00edcula completa, una atracci\u00f3n o una retransmisi\u00f3n deportiva haya sido creada con estos nuevos modelos. La noticia marca un paso relevante hacia la inteligencia artificial especializada en grandes cat\u00e1logos culturales, pero sus resultados concretos todav\u00eda est\u00e1n por verse.<\/p>","protected":false},"excerpt":{"rendered":"

El entretenimiento se prepara para incorporar inteligencia artificial dise\u00f1ada espec\u00edficamente para sus propias historias, personajes y archivos. Disney y Adobe anunciaron este lunes 9 de noviembre un acuerdo plurianual para desarrollar modelos generativos personalizados que puedan utilizarse en parques tem\u00e1ticos, estudios cinematogr\u00e1ficos y contenidos deportivos. La iniciativa no consiste en lanzar un asistente abierto al […]<\/p>\n","protected":false},"author":284226809,"featured_media":7478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[33205457,33206623,33205424],"tags":[],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-al-dia","category-canada","category-tecnologia"],"acf":[],"yoast_head":"\nDISNEY Y ADOBE CREAR\u00c1N IA PARA EL CINE - Ca\u00f1asanta<\/title>\n<meta name=\"description\" content=\"Disney y Adobe acuerdan desarrollar modelos privados de inteligencia artificial para parques, estudios y ESPN. 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